|The Gold Web is Brian Selke, aka Dr. Weed, from left; Max Perenchio, aka Silver Wizard; Rich Lombardo, aka Goldilox; and Jake Serek, aka St. Snake. (Courtesy of The Gold Web)|
Art is more important than ever for Chicago musicians.
Just ask Max Perenchio of The Gold Web. The glam rock project may seem like a cultural throwback in a city filled with generic garage rock bands, but Perenchio said the group has greater cultural, social and political goals than its appearance might suggest.
The transition from traditional rock band to glam rock was a quick one for the group. After touring with classic glam rock band Kiss in a different band, Perenchio began incorporating costumes and other extravagant looks into his aesthetic, adopting a character (Silver Wizard) in the process. Other members of The Gold Web followed suit.
"It turned the whole band experience into a ritual where every single show, you're putting on 9-inch platforms and wigs and makeup," he said. "There's something about this energy where you can kind of be whoever you want to be, even if it's just for one night."